hub.brussels North America launches a new campaign to seduce innovative companies to settle in Brussels.
It targets three main markets, (1) Digital Technologies including GovTech, FinTech, Tech4Fin, InsurTech, Artificial Intelligence, Machine Learning, Data processing, (2) Health Technologies with Medical Devices, Digital Healthcare and Biotech, and (3) Sustainable Technologies such as Transport & Mobility, Waste & recycling Sustainable & Smart Cities.
Mainly focused on LinkedIn, the campaign will comprise a branding ads campaign to raise awareness about Brussels new ambition, and a content creation action plan, premiering three high-level Insight Talks featuring top-notch experts in various domains, who will draw their own vision of what is about to happen in their industries.
These talks will be focused on one main major angle, that Brussels would like to make it prominent and will guide its actions: which innovations and major trends will participate to create the most positive impact for planet and society.
These Insights Talks will be followed by three Trend e-books, and three infographics for those who want to dig deeper and refine their knowledge.
Through this campaign, aimed to set up a new direction and guide a prolonged set of actions, hub.brussels wants to position Brussels as the best place in Europe where North American companies can make a real difference in areas that matter to them and where they can dream up and design solutions to lead the transition towards a more sustainable and inclusive economy. A place where everything they do will be accelerated, multiplied and amplified, so they can make a real impact on the planet and society. Therefore, the campaign signature will be: Amplify in Brussels.
