With its multilingual population, international business community and strong concentration of European institutions, Brussels is becoming a strategic location for ElevenLabs, the global AI company specialising in voice technology.
ElevenLabs has opened a new office in Brussels, strengthening its presence in Belgium and creating a local base to work more closely with customers, develop AI adapted to local languages and cultures, and expand its team across the country.
For the company, Brussels offers something particularly valuable: a real-world environment where multilingual communication is part of everyday life.
“Belgium, and Brussels in particular, is one of the most fascinating places in the world when it comes to voice and languages,” says Mati Staniszewski, co-founder and CEO of ElevenLabs.
Why Brussels?
Belgium has three official languages — Dutch, French and German — while more than 100 languages are spoken daily in Brussels. The capital is also home to a highly international population, European institutions, multinational companies and a strong ecosystem of organisations working across languages and borders.
For a company developing voice and conversational AI, this makes Brussels a particularly relevant environment to understand how people interact with technology across different languages, cultures and professional contexts.
ElevenLabs’ models can speak, listen and translate in more than 90 languages. Its conversational AI agents can also be adapted to different organisations and audiences.
The company therefore sees Belgium not only as a market, but also as an environment in which its technology can be developed and tested against real-world multilingual needs.
From recruitment to healthcare and media
ElevenLabs is already working with a growing number of Belgian organisations.
Belgian employee services group Glowi uses ElevenAgents to pre-screen candidates and schedule calls in Dutch, French and English.
In Brussels, Edith Cavell Medical Centre is using ElevenLabs’ speech-to-text technology to generate personalised medical notes and extract structured data. The solution is currently being rolled out to 8,000 practitioners.
Belgian medical technology company Corilus uses ElevenScribe to transcribe calls with Flemish-speaking patients, with a deployment planned across the European Union and a data-retention policy supporting compliance requirements.
The technology is also being used in Belgium’s media and creative industries. Mediafin, the country’s largest business media publisher, converts up to 10 million characters per month into audio content in Dutch and French.
Meanwhile, Belgian music production software company FL Studio is integrating Eleven Music directly into its application, with expected usage ranging from 30,000 to 1 million minutes of audio per month.
These examples illustrate the breadth of applications for voice AI — from making business processes more efficient to improving accessibility and creating new ways for organisations to engage with their audiences.
Growing its Belgian presence
The opening of the Brussels office comes at a time of rapid growth for ElevenLabs.
Founded in London in 2022, the company has quickly established itself as one of the leading players in generative voice AI. Its conversational agents now handle more than 15 million conversations every week, performing tasks such as processing refunds, renewing insurance policies and scheduling appointments.
The company is also planning to significantly expand its Belgian team. According to ElevenLabs, the Belgian workforce is expected to triple this year, with most new employees based in Brussels.
For the capital, this represents another example of an international technology company choosing Brussels as a base from which to develop its European activities.
A city where languages become an innovation asset
ElevenLabs’ expansion highlights one of Brussels’ distinctive strengths: its diversity can be an asset for companies developing products and services for international markets.
In a city where multiple languages, cultures and international communities meet every day, companies can test solutions in a genuinely multicultural environment while remaining connected to the wider European market.
For ElevenLabs, Brussels provides both a customer base and a living laboratory for developing more local, natural and culturally relevant AI.
As voice technology continues to transform the way businesses, public organisations and citizens interact, Brussels’ multilingual and international character could prove increasingly valuable — making the city a natural place to explore what comes next for AI.
