Introducing the handbook for originators: your guide to doing business and living in Brussels
Choosing the right location to expand your business is about much more than finding office space. It’s about discovering an ecosystem where companies can innovate, attract talent, grow internationally and offer an outstanding quality of life to their teams.
To help international entrepreneurs, investors and businesses discover everything the Brussels-Capital Region has to offer, Why.Brussels is proud to launch its brand-new Brussels Handbook.
This comprehensive guide brings together everything you need to know about Brussels: from its strategic location at the heart of Europe to its innovation ecosystem, international talent, business support services and exceptional quality of life. Whether you’re considering setting up operations, relocating your team or simply exploring opportunities, the handbook is designed to help you navigate Brussels with confidence.

Over the coming weeks, we’ll take you through the handbook chapter by chapter in a series of seven articles, each highlighting a different aspect of what makes Brussels such an attractive destination for international businesses.
Chapter 1: Why Brussels?
The first chapter explores the foundations of Brussels’ international appeal.
More than the capital of Belgium and the European Union, Brussels is one of Europe’s best-connected cities. High-speed rail links connect the city to Paris, London, Amsterdam and Cologne in less than two hours, while Brussels Airport provides direct access to more than 175 destinations worldwide.
Brussels is also one of the world’s most international cities. With 180 nationalities living side by side and more than 63% of its residents born abroad, it offers companies a unique opportunity to understand and test the European market before expanding further.
The chapter also showcases Belgium’s long tradition of innovation, from world-changing inventions to today’s thriving ecosystems in artificial intelligence, life sciences and sustainable technologies. Combined with excellent healthcare, green spaces, rich cultural life and an internationally recognised food scene, Brussels offers an environment where businesses and people can both flourish.
This first chapter sets the scene for everything that follows in the handbook: a city that combines international reach with a human scale, economic opportunity with quality of life, and innovation with openness.
Stay tuned as we explore the six remaining chapters of the Why.Brussels Handbook, each offering practical insights to help you discover why Brussels is the ideal place to invest, work and grow.
Download here : https://why.brussels/packages/handbook/



