Whether you love it or not, Brussels never leaves anyone indifferent. Recently crowned the world’s most “cosy” city by AllClear Travel Insurance, this recognition goes beyond charm: it highlights an environment that’s not only pleasant for daily life but also ideal for business.
The ranking was based on factors such as the number of cafés, bookstores, cinemas, theaters, and museums, as well as the city’s heritage sites and even the popularity of the hashtag “#cosy” on Instagram. Together, these elements reflect a city where it’s enjoyable to live and relax — a key factor for attracting international talent.
Brussels scored 76.33 out of 100, ahead of Paris and Geneva. According to the study: “With its medieval architecture, comforting cuisine, and inviting atmosphere, Brussels is an excellent choice not just for visitors, but also for businesses seeking a location where employees feel comfortable and motivated.”
For foreign companies, this quality of life translates into strategic advantages: a welcoming city facilitates recruitment of international talent, employee retention, and an inspiring work environment. Combined with top-notch infrastructure, business support services, and easy access to European institutions, Brussels’ “cosy” appeal becomes an additional reason to establish operations here.
In short, Brussels attracts not only with its chocolates and waffles: its unique and pleasant living environment makes it an ideal destination for companies looking to combine economic performance with quality of life.
Sources : https://www.rtbf.be/article/bruxelles-elue-la-ville-la-plus-cosy-du-monde-selon-une-etude-11623507
