PixMob, a luminescent experience expert in the events industry, has recently extended its operations into France and Europe. Originating from Canada, the company has strategically opened an office in Brussels to facilitate access to its products in European markets.
Founded in 2010, PixMob specializes in creating immersive luminescent experiences that integrate spectators into the show, collaborating with major sporting events like the NFL Super Bowl, Olympics, NBA, NHL All-Stars, and Formula 1 ceremonies, contributing to over 2,000 successful shows.
PixMob’s recent announcement highlights its commitment to expanding into the European market, particularly in French-speaking regions, with the establishment of a Brussels office. This move is seen as a pivotal step to support the company’s broader European expansion strategy.
To lead this expansion, Ysabel Vangrudenberg has been appointed to head PixMob’s European operations. The company’s focus on Brussels as a central hub aligns with its recent partnership with Coldplay for their “Music of the Spheres” tour.
In addition to the strategic expansion, PixMob introduces a new sustainable product—a personalized, recyclable bracelet made from sugarcane, developed in collaboration with Coldplay. The company emphasizes its commitment to environmental responsibility by offering a refurbishment system for these bracelets, encouraging fans to return them after shows for cleaning and battery replacement.
PixMob’s expansion into Brussels signifies a significant move in its goal to offer unique and electrifying experiences to thousands of music and sports fans across Europe. The choice of Brussels as a key location underscores the company’s dedication to establishing a strong presence in the European market.
